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Dear Brand, Life happens outside your comfort zone.

Dear brand, If you keep doing the same as usual, you’ll get the same results as usual. Every once in a while, you should innovate, “try something new”. Novelties are news, and what is new gets attention. You can innovate in your products, in your processes, in the...

Dear Brand, trust me, you still can dance.

Dear brand, You feel that you’re too old and lost the train, but I know you can still dance, or – as my grandpa used to say – that you can still run circles around other the brands around. We both know your golden days have gone by and that these new songs and trends...

Dear brand, no one is you and that is your power.

Dear Brand, Don't get too eager trying to be like everyone else, because you think that's how you get social approval. Don’t feel insecure because you are the youngest, or because you live in this tiny country on the tail of Europe, or because you are not well...