Dear brand, no one is you and that is your power.
Don’t get too eager trying to be like everyone else, because you think that’s how you get social approval. Don’t feel insecure because you are the youngest, or because you live in this tiny country on the tail of Europe, or because you are not well traveled. Don’t try to imitate others, because you’ll never be like them.
BE YOURSELF. With your own characteristics and singular peculiarities. Embrace them and make them your superpower. Your unique character is what makes you different. Follow your instinct and put your own ideas in motion. There will be thousands of customers who think like you, who will identify with your style, and who will admire the way you do things.
Take your differences and turn them into strengths: Because you are younger you are “fresher” and full of energy. Take pride in being Portuguese and make it a banner so great that everyone will be envious of you, who live full of sun by the sea. Because you’re from around here, your price should be more competitive, and that’s an asset. And one more thing: just because you are not very well traveled, doesn’t mean you can’t start discovering the world. The future is yours. Grab it.
Dear brand, if you saw yourself with my eyes, you would love it.
#EmpoweringBrands #BrandCoaching #BrandStrategy #Branding
P.S.: If you know a young brand that needs to find its voice, give them my contact.