Discovery sessions

Co-Creation by José Matias

What are “Discovery Sessions”?

They are immersive work sessions in co-creation regime, with the goal of producing ideas and finding solutions with clients.

Why co-creation?

Nobody knows more about their business than the customer. He and his team live the company’s challenges daily and that experience is irreplaceable.

The consultant, with his experience, fresh vision and external perspective, dives into the costumer’s reality through the eyes of the ones who work there, and creates in collaboration with them, the strategy that will be theirs in the end.

This way, we obtain results more adjusted to the reality of each company and each team. Besides being more efficient, it produces a sense of belonging in the participants, turning them into real agents of change, partaking without reservations to the solutions found and motivating others to participate.

In these conditions, the implementation of solutions becomes easier, faster and long lasting.

Who is it for?

  • For teams
  • Por managers, CEOs or coordinators
  • or companies or other institutions

How does it work?

A session has a variable duration depending on the goals to be achieved. It can take place for 1 or more days and it will run at the customer’s premises. In it may participate 1 or more people. The session will have an informal tone where everyone is invited to participate, taking an active role in finding the solutions most adapted to the reality of the company / brand.

Discovery session

The ideal communication strategy

What will this session resolve?

You have a brand (or will have one) and you want it to have a prominent place in the market, but you feel lost and need someone to help you find the right path to your brand so that it has a unique voice, a differentiated value proposal, so that it is relevant and – most of all – loved. There are a number of possible interventions, but it is essential to analyze the reality of the company and develop a brand strategy that is realistic and aligned with the objectives and available budget.

What will you obtain?

At the end of the session you will have a communication strategy for your brand, adapted to the reality of your business, which will serve as a guide to day-to-day decisions during the following years. The strategy will identify a list of actions to be developed in your marketing plan.

Discovery session

Brand value

What will this session solve?

You know that your company / brand is special but the market still sees it as “one more” … “just like the others”. You still haven’t managed to identify the differentiating factor of your brand? Need to increase the value of your brand to “escape” from the simple “price war”?

What will you get?

At the end of the session you will get a positioning strategy of your company / brand, based on a value proposition relevant to your customers, truly adapted to the characteristics of your business, which you can immediately start putting into practice.

Discovery session

The ideal social networking strategy

What will this session solve?

Should your business / brand be on all social networks? How do you mark presence in a useful and valuable way for the business? What to publish on social networks? How to maintain a regular presence and stay relevant? What is the ideal frequency? How to produce content quickly and maintain a professional image?

What will you get?
At the end of the session you will get a social networking strategy truly tailored to the characteristics of your business, which you can immediately start putting into practice.
Discovery session

Custom made

What will this session solve?

Do you need to make strategic decisions regarding brand image development, business communication, product promotion, marketing actions, or the like? Do you need guidance, help in organizing your ideas on a concrete plan, or to find the right path for your particular case?

How does it work?

The session will vary in duration (depending on the objectives to be achieved) and will take place at the client’s facilities. In it may participate 1 or more people. The session will have an informal tone where everyone is invited to participate, taking an active role in finding the solutions most adapted to the reality of the company / brand.